PERFUMES are a mixture of fragrant essential oils or aroma compounds, fixatives and solvents – used to give the human body, animals, food, objects, and living-spaces “a pleasant scent

Ancient texts and archaeological excavations show the use of perfumes in some of the earliest human civilizations. Modern perfumery began in the late 19th century with the commercial synthesis of aroma compounds such as vanillin or coumarin, which allowed for the composition of perfumes with smells previously unattainable solely from natural aromatics alone.

Every individual has a different perception of a scent, and how they recall it. Flair is required to blend a fragrance that’s somehow different to everything else on the market but has enough familiarity to appeal to consumers.